<p class="MsoNormal" style="line-height: 22.3999996185303px;"><span style="line-height: 22.3999996185303px;">On November 28, 2014, </span><em style="line-height: 22.3999996185303px;">The New York Times</em><span style="line-height: 22.3999996185303px;"> broke another story about Big Pharma marketing extremes. Reported by Katie Thomas and titled “<a href="http://www.nytimes.com/2014/11/28/business/drug-maker-gave-large-payments-to-doctors-with-troubled-track-records.html">Using Doctors With Troubled Pasts to Market a Painkiller</a>”</span><span style="line-height: 22.3999996185303px;">, the article reveals that one drug manufacturer is taking usual and customary sales strategies beyond the reasonable.</span></p>
<p class="MsoNormal" style="line-height: 22.3999996185303px;"><span style="line-height: 22.3999996185303px;">It is </span><a style="line-height: 22.3999996185303px;" href="http://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients">independently reported</a><span style="line-height: 22.3999996185303px;"> that pharmaceutical manufacturers spent as much as $27 billion in 2012 to promote their products. (Curiously during the same year, Big Pharma itself reported spending about $48 billion on the research and </span><a style="line-height: 22.3999996185303px;" href="http://www.phrma.org/sites/default/files/pdf/PhRMA%20Profile%202013.pdf">development of new drugs</a><span style="line-height: 22.3999996185303px;">. However, some believe the research and development </span><a style="line-height: 22.3999996185303px;" href="http://www.sciencedaily.com/releases/2008/01/080105140107.htm">costs are overstated</a><span style="line-height: 22.3999996185303px;"> because government grant support and marketing and other expenses are included in the totals.)</span></p>
<p class="MsoNormal" style="line-height: 22.3999996185303px;"><strong style="color: #34405b; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19.0400009155273px;">The Alden March Bioethics Institute offers a Master of Science in Bioethics, a Doctorate of Professional Studies in Bioethics, and Graduate Certificates in Clinical Ethics and Clinical Ethics Consultation. For more information on AMBI's online graduate programs, please visit our <a style="text-decoration: underline; color: #000099;" href="/Academic/bioethics/index.cfm">website</a>.</strong><span style="color: #34405b; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19.0400009155273px;"> </span></p>
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